Evolution of Big Data and Your Marketing

Webinar on Demand

It is no surprise that the real-world application of Big Data has become an integral part of the marketing ecosystem. After all, having the luxury to create true predictive modeling, then pairing that model with advanced marketing automation tools presents an entirely new approach and granularity in marketing and sales.

But how does one begin that journey to Big Data analytics and marketing? In this 30 minute executive webinar, you will learn how to define your Big Data infrastructure, the first steps in integrating data into your marketing ecosystem, and how to refine and act on data gathered to increase market reach an sales.